Within the growing and diverse world of beer, innovation and creativity are fundamental to Molson Coors International (MCI), who announced under the Golden Ale category the launch of the new Redd’s Blueberry Ale.
With a taste and aroma that promises to be different, Redd’s Blueberry Ale contains a moderate malty essence, which intensifies its flavor to “blueberries” and ends with the renowned apple flavor of the original Redd’s.
This new offer of MCI, results in an appropriate balance between its sweet and bitter notes that reminds us of the candy of our childhood. The combination of the sweetness of the “blueberries” and the acidity of the apples are well balanced until the end, when it dominates a little the sweetness of the “blueberries”.
The new beer serves as a companion for salads, chicken, hamburger and desserts of peach or mandarin china, among others. It is great to share with friends and cool off on a hot afternoon during all times of the year.
“Consumers love to try new things and variety of flavors. The boom for flavored beers has been on the rise for some time, which has motivated us to launch Redd’s Blueberry Ale, “said Linette Morales, marketing manager at Molson Coors International.
As of this month, Redd’s Blueberry Ale is available in its six-pack of 12-ounce bottles in stores and supermarkets across the Island
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Source: Press Release
