Blue Moon brings its redesigned logo and packaging to Puerto Rico. The new logo and packaging have been simplified making for a more modern feel and will hit store shelves this month.
Linette Morales, marketing manager for MillerCoors, said that after studies, surveys and new image design, the brewery Blue Moon announced changes based on the views of nearly 1,000 consumers.
“We are very pleased to present the new face of Blue Moon, it is much more modern and innovative, “Morales said.
From the brewery, “Creativity is at the heart of Blue Moon. But since the drinker’s world has evolved quicker than our creative expression, our articulation of creativity started to feel old and heavy. It became clear we needed to recruit new consumers into craft, and welcome drinkers into a beer that is both confident and playful, sophisticated and fun.”
The new look “makes for a more consistent experience, look and feel in both the on premise and off-premise. It will eliminate “dark” cues while standing out from other craft brewers. Our cornerstone beer, Blue Moon Belgian White will, for the first time ever, feature the signature orange on its packaging.”
Blue Moon is commercially available and is distributed in six-pack 12oz packaging, in most supermarkets and specialty shops around the island.